The Static Angel: How HBO perfected its sonic identity
Twenty Thousand Hertz
H B O'S New Theme Song Is a Little Shorter Than the Original Version
The new theme song and the animation that goes with it is a little shorter than the original version, but by to day's standards, it's still pretty long. The challenge was to take this track and distil it down into bite sized segments. We did three very short feature presentation clips, and these were about ten seconds each. All of these versions kept the core melody intactbut in some cases, even ten seconds can be too long,. So eventually micki and his team made some that were even shorter. With the launch of h b o, we cut it down to what's essentially a five second studio card. H b o started sprinkling these sounds all across their network.
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