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The Static Angel: How HBO perfected its sonic identity
Twenty Thousand Hertz
The Static Angel Sound
Head of brand marketing for h b o, jason muldereg has spent a lot of time thinking about what this sound means to people. People understand on a pavlovian level that that's the moment right before they're going to get what they're waiting for - just like the feature presentation theme song. "Every time i heard that static, you know, my brain subconsciously prepared itself to escape for an hour or so," he says.
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