The Static Angel: How HBO perfected its sonic identity
Twenty Thousand Hertz
The HBO Max Logo Is Rooted in the Sound That Came Before It
The h b o max logo is rooted in the sound that came before it. Companies get so focused on keeping up with the latest marketing trends, they don't let their logos and jingles devel ahistory. The nastalgia that people have for these sounds is just as important as how they were designed. If there's a little bit of warmth in the sound, or a little bitof hope in sound, there's a rise in it. Then it's our job to create the right associations with it,. You'll fill up the meaning and recall that that sound creates over and over again.
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