3min chapter

Twenty Thousand Hertz cover image

The Static Angel: How HBO perfected its sonic identity

Twenty Thousand Hertz

CHAPTER

The HBO Max Logo Is Rooted in the Sound That Came Before It

The h b o max logo is rooted in the sound that came before it. Companies get so focused on keeping up with the latest marketing trends, they don't let their logos and jingles devel ahistory. The nastalgia that people have for these sounds is just as important as how they were designed. If there's a little bit of warmth in the sound, or a little bitof hope in sound, there's a rise in it. Then it's our job to create the right associations with it,. You'll fill up the meaning and recall that that sound creates over and over again.

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