4min chapter

Twenty Thousand Hertz cover image

The Static Angel: How HBO perfected its sonic identity

Twenty Thousand Hertz

CHAPTER

Introduction

H b o created two pieces of sonic branding. One was an epic theme that would play before a movie came on. The other was t v static transforming into an angelic choir. For years, these two sounds defined h b o. But as the internet took over the world, they had to change with the times.

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