Cautionary Tales with Tim Harford The Widow Who Disrupted Champagne (with Ben Walter)
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Feb 19, 2025 Explore the inspiring tale of Madame Clicquot, a revolutionary figure in the 19th-century champagne world. Discover how she defied societal expectations, transforming her husband's business into a luxury brand. Learn about her innovative marketing strategies that elevated champagne from relative obscurity to global prominence. The discussion also dives into her unique approach to employee loyalty, highlighting the blend of tradition and innovation that helped her thrive in a male-dominated industry. A true pioneer for entrepreneurs everywhere!
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Widow Clicquot's Origin Story
- Barbe-Nicole Ponsardin, born in 1777, married François Clicquot, a textile businessman, as part of a business arrangement.
- François died in 1805, leaving Barbe-Nicole, a 27-year-old widow, with a six-year-old daughter and a struggling wine business.
Securing Investment Against the Odds
- Despite women's limited rights in 19th-century France, Barbe-Nicole persuaded her father-in-law, Philippe Clicquot, to invest in her wine business.
- Philippe Clicquot, initially hesitant due to the Napoleonic Wars' impact on trade, agreed to back her twice.
The Russian Gambit
- Barbe-Nicole anticipated the end of the Napoleonic Wars and the potential of the Russian market for her sweet champagne.
- She smuggled her 1811 vintage to Amsterdam and gained the Tsar's endorsement, making Veuve Clicquot the drink of the Russian court.