Cautionary Tales with Tim Harford cover image

The Widow Who Disrupted Champagne (with Ben Walter)

Cautionary Tales with Tim Harford

CHAPTER

The Transformation of Champagne: From Still Wine to Global Celebratory Drink

This chapter highlights the pivotal role a key figure played in elevating champagne from obscurity to global fame. It explores her innovative marketing strategies that made this sparkling drink accessible to both nobility and the masses, showcasing the transformative power of branding in the beverage industry.

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