The Transformation of Champagne: From Still Wine to Global Celebratory Drink

Tim Harford is joined by Ben Walter, CEO of Chase for Business and the host of "The Unshakeables" podcast, to explore the story of the trailblazing Widow Clicquot. Her namesake brand Veuve Clicquot revolutionized the champagne industry in the 19th century. Tim and Ben look at how she defied expectations and built one of the most iconic businesses in history. 

This episode is sponsored by Chase for Business. For a full list of sources, see the show notes at timharford.com. 

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