Cautionary Tales with Tim Harford cover image

The Widow Who Disrupted Champagne (with Ben Walter)

Cautionary Tales with Tim Harford

00:00

Madame Clicquot: A Pioneer in Champagne

This chapter chronicles the inspiring journey of Barb-Nicole Ponsardin, known as Madame Clicquot, who rose to prominence in the male-dominated wine industry of 19th century France. After her husband's death, she demonstrates resilience and strategic thinking by successfully smuggling champagne for the Russian market, elevating her brand amid societal challenges. Her innovative approaches and risk-taking in business highlight her significant contribution to the champagne industry during a tumultuous period in European history.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app