The Widow Who Disrupted Champagne (with Ben Walter)
Cautionary Tales with Tim Harford
00:00
Intro
This chapter tells the inspiring story of Barb Nicole Clicquot-Pensardin, a pioneering businesswoman who transformed the champagne industry in the 19th century. It explores her innovative marketing strategies and the historical significance of her contributions that established champagne as a luxury category.
Transcript
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