Building Better CMOs and Marketing Leaders

David Mogensen, VP of Marketing at Uber: Not Embarrassed to Sell

Sep 6, 2023
VP of Marketing at Uber, David Mogensen, discusses the importance of not shying away from selling in marketing efforts. He reflects on Uber's successful Super Bowl campaign and challenges the notion that selling is a dirty word in the industry. David also talks about the impact of COVID-19 on Uber's business, the intensity of Uber's marketing culture, and the need to change public perceptions of the brand.
Ask episode
Chapters
Transcript
Episode notes