

David Mogensen, VP of Marketing at Uber: Not Embarrassed to Sell
Sep 6, 2023
VP of Marketing at Uber, David Mogensen, discusses the importance of not shying away from selling in marketing efforts. He reflects on Uber's successful Super Bowl campaign and challenges the notion that selling is a dirty word in the industry. David also talks about the impact of COVID-19 on Uber's business, the intensity of Uber's marketing culture, and the need to change public perceptions of the brand.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 3min
Navigating Uber Through the Pandemic
02:42 • 4min
Balancing Creativity and Business Growth in Uber's Marketing Strategy
06:58 • 20min
Importance of Shipping Optimization and Ongoing Measurement in Marketing
26:48 • 2min
Navigating Measurement and Analytics Challenges in Marketing
28:22 • 16min
Navigating Cultural Differences and Operational Speed in Global Companies
44:19 • 13min
Navigating the Trust Chasm and Marketing Realities
57:39 • 4min
Exploring Undervalued Marketing Channels and Future Opportunities
01:01:12 • 2min