David Mogensen

VP of Marketing at Uber, David Mogensen, discusses the importance of not shying away from selling in marketing efforts. He reflects on Uber's successful Super Bowl campaign and challenges the notion that selling is a dirty word in the industry. David also talks about the impact of COVID-19 on Uber's business, the intensity of Uber's marketing culture, and the need to change public perceptions of the brand.

Uber VP of Marketing, David Mogensen, discusses the fusion of faith and science in media measurement, the importance of creativity in driving growth, and Uber's innovative brand positioning strategies. Insights on creating great Super Bowl ads, global marketing challenges, and balancing short-term gains with long-term brand building are explored in this informative podcast.