Modern Marketers Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative
May 29, 2024
Uber VP of Marketing, David Mogensen, discusses the fusion of faith and science in media measurement, the importance of creativity in driving growth, and Uber's innovative brand positioning strategies. Insights on creating great Super Bowl ads, global marketing challenges, and balancing short-term gains with long-term brand building are explored in this informative podcast.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Innovative Marketing Collaborations and Evolving Strategies
01:55 • 6min
Exploring Marketing Measurement with the C-Think-Do Model
07:39 • 2min
Balancing Short-term Gains with Long-term Brand Building
09:14 • 14min
Exciting Marketing Initiatives at Uber for 2024 and Beyond
23:13 • 3min