Modern Marketers
Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative
May 29, 2024
Uber VP of Marketing, David Mogensen, discusses the fusion of faith and science in media measurement, the importance of creativity in driving growth, and Uber's innovative brand positioning strategies. Insights on creating great Super Bowl ads, global marketing challenges, and balancing short-term gains with long-term brand building are explored in this informative podcast.
26:23
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Quick takeaways
- Marketing strategies must adapt to evolving platforms for reaching diverse audiences effectively.
- Uber's integrated approach aligns short-term goals with sustainable brand development through campaigns like Uber One.
Deep dives
Evolution of Marketing Channels and Platforms
Marketing has shifted with the proliferation of channels and platforms, leading to complexities in reaching audiences effectively. With the advent of streaming services like Disney Plus, Hulu, and Netflix, the approach to creating marketing assets has transformed, requiring tailored content for diverse platforms. This evolution demands strategies to navigate the fragmented landscape and optimize campaign impact amidst the array of available channels.
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