6min chapter

Modern Marketers cover image

Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative

Modern Marketers

CHAPTER

Innovative Marketing Collaborations and Evolving Strategies

Exploring innovative marketing strategies, including a collaboration between Absolute Vodka and Heinz Ketchup, as well as insights on evolving marketing landscapes with the rise of AI, audience fragmentation, and multi-platform content creation challenges.

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