2min chapter

Modern Marketers cover image

Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative

Modern Marketers

CHAPTER

Exploring Marketing Measurement with the C-Think-Do Model

Exploring the blend of science and intuition in measuring marketing strategies, with a focus on signals collection and the C-Think-Do model for assessing reach, perception change, and business impact metrics.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode