Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative
Modern Marketers
Exploring Marketing Measurement with the C-Think-Do Model
Exploring the blend of science and intuition in measuring marketing strategies, with a focus on signals collection and the C-Think-Do model for assessing reach, perception change, and business impact metrics.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
