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David Mogensen, VP of Marketing at Uber: Not Embarrassed to Sell

Building Better CMOs and Marketing Leaders

CHAPTER

Navigating Cultural Differences and Operational Speed in Global Companies

The chapter explores the challenges and advantages of working across different cultures, focusing on leadership transitions from US-based organizations to international companies. It discusses the impact of company culture on this transition, the influence of speed on company dynamics at BMW, Google, and Uber, and the challenges of maintaining operational pace amidst cultural differences and varying work styles.

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