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David Mogensen, VP of Marketing at Uber: Not Embarrassed to Sell

Building Better CMOs and Marketing Leaders

CHAPTER

Balancing Creativity and Business Growth in Uber's Marketing Strategy

The chapter delves into Uber's approach to marketing, emphasizing the balance between creative advertising and driving business growth. It discusses the challenges of measuring ad effectiveness, the importance of embracing selling in marketing efforts, and the strategy behind Uber's advertising campaigns. The conversation also touches on the complexities of managing relationships with drivers and couriers and the need for constant evaluation and adjustment in marketing strategies to meet ever-evolving customer expectations.

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