AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
16min chapter
David Mogensen, VP of Marketing at Uber: Not Embarrassed to Sell
Building Better CMOs and Marketing Leaders
Navigating Measurement and Analytics Challenges in Marketing
The chapter explores the complexities of measuring and analyzing marketing campaigns in the digital landscape, focusing on improving measurement infrastructure and platforms. Insights from the MMA summit on balancing short-term performance and long-term brand building are shared, emphasizing the significant impact of brand investments on lowering customer acquisition costs. The discussion touches on the delicate balance between investing in brand campaigns versus performance marketing, highlighting the importance of informed decision-making based on measurable results and strategic long-term considerations.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode