
 Behavioral Science For Brands: Leveraging behavioral science in brand marketing. New Year's Resolution: The power of a public commitment
 Dec 22, 2023 
 In this podcast, they discuss the behavioral science behind New Year's Resolutions, commitments, and the motivation to change behavior. They explore the power of commitment in facilitating behavior change and reducing friction. They talk about the significance of small behavioral science insights and the concept of delayed gratification. They also discuss habit stacking and different frameworks in behavioral science for behavior change. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6 
 Introduction 
 00:00 • 2min 
 Leveraging Commitment for Behavior Change 
 01:34 • 7min 
 The Power of Small Behavioral Science Insights 
 08:23 • 2min 
 The Power of Commitment and Friction in Behavior Change 
 10:00 • 8min 
 The Power of Delayed Gratification and Behavioral Change 
 17:37 • 4min 
 Habit Stacking and Behavioral Science Frameworks 
 21:18 • 10min 
