Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
New Year's Resolution: The power of a public commitment
Dec 22, 2023
In this podcast, they discuss the behavioral science behind New Year's Resolutions, commitments, and the motivation to change behavior. They explore the power of commitment in facilitating behavior change and reducing friction. They talk about the significance of small behavioral science insights and the concept of delayed gratification. They also discuss habit stacking and different frameworks in behavioral science for behavior change.
31:26
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Quick takeaways
- Making an active commitment increases the likelihood of sticking to resolutions.
- Reducing friction by making desired behaviors easier to perform facilitates behavior change.
Deep dives
The Power of Active Commitment
One important finding from a study by Steve Martin is that making an active commitment increases the likelihood of sticking to resolutions. This can be done by telling others about the resolutions or writing them down.
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