Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

New Year's Resolution: The power of a public commitment

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

CHAPTER

The Power of Small Behavioral Science Insights

This chapter explores the significance of small behavioral science insights and how they can yield significant results. The hosts emphasize the importance of trusting the data and being open to testing it in different contexts.

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