10min chapter

Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

New Year's: The Power of Commitment

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

CHAPTER

Habit Stacking and Behavioral Science Frameworks

This chapter discusses the concept of habit stacking and explores different frameworks in behavioral science that can be used to understand and apply behavior change. The speakers highlight the importance of triggers and recommend books like 'Tiny Habits' and 'Atomic Habits' for practical guidance.

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