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8min chapter
New Year's Resolution: The power of a public commitment
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Power of Commitment and Friction in Behavior Change
In this chapter, they discuss the power of commitment in keeping New Year's resolutions and the importance of reducing friction in behavior change. They reference studies that show how making resolutions public and making desired behaviors easier to accomplish can significantly impact our ability to achieve our goals.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode