Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

New Year's Resolution: The power of a public commitment

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

CHAPTER

The Power of Commitment and Friction in Behavior Change

In this chapter, they discuss the power of commitment in keeping New Year's resolutions and the importance of reducing friction in behavior change. They reference studies that show how making resolutions public and making desired behaviors easier to accomplish can significantly impact our ability to achieve our goals.

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