Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

New Year's Resolution: The power of a public commitment

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

CHAPTER

The Power of Delayed Gratification and Behavioral Change

This chapter discusses the concept of delayed gratification and its application to personal finance, referencing a study at the University of Sterling. It explores how this principle can be used to encourage saving or spending money, emphasizes taking action and implementing strategies for successful goal achievement, and introduces the idea of attaching a behavior to a specific time, place, or mood for motivation and behavior change.

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