The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom cover image

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom

Brian Rothenberg, VP and GM at Eventbrite

Mar 22, 2018
Brian Rothenberg, VP and GM at Eventbrite, shares his journey from co-founding SkillSlate to leading growth at the largest self-service event ticketing platform. He discusses the vital link between a company’s mission and its growth. Brian outlines strategies for scaling growth teams and navigating the complexities of B2C versus B2B focuses. He emphasizes the role of empathy and strategic collaboration in driving success and explores the challenges of managing horizontal marketplaces while enhancing user experience through local engagement.
31:31

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Quick takeaways

  • A company's mission is crucial for its growth, as clarity on product success helps prevent stagnation and fosters momentum.
  • Eventbrite's successful growth strategy involved a mix of localized and centralized approaches, adapting to customer needs while expanding globally.

Deep dives

The Link Between Mission and Growth

A company's mission is intrinsically tied to its growth, as understanding the reasons behind product success is crucial. If a business lacks clarity on why it is growing, it risks stagnation. Viewing a business as an onion, executives should continuously peel back layers to uncover deeper insights about their operations. This strategy helps prevent companies from losing momentum and fosters sustainable growth.

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