9min chapter

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom cover image

Brian Rothenberg, VP and GM at Eventbrite

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom

CHAPTER

Eventbrite's Growth Journey

This chapter highlights Eventbrite's dramatic expansion from 150 to nearly 900 employees and its international market reach. It contrasts different strategies in service marketplaces, examining how a company's approach to engaging supply and scaling can significantly impact product-market fit. The discussion also delves into the evolution from a B2C to a B2B focus, emphasizing the importance of collaboration and strategic growth in a competitive landscape.

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