Navigating Horizontal Marketplaces

This chapter examines the challenges faced by horizontal platforms like Eventbrite and TaskRabbit, focusing on the paradox of choice and the need for verticalization to enhance user experience. It discusses global expansion strategies, emphasizing localized market fit and the importance of on-ground teams for community engagement. Additionally, it touches on the evolution of niche marketplaces and growth tactics, while highlighting the significance of onboarding experiences and effective competitive analysis.