Drilled

Herb, Ep 1: The Panic

Jul 18, 2023

35:55

AI Chapters

Episode notes

Introduction

2min

Herb Schmerz and the Longshoreman Strike

3min

Affinity of Purpose Marketing

3min

The Importance of Mobile in Public Television

3min

The Oil Guy Who Popularized Corporate Personhood

4min

The First Amendment and the Rights of Corporations

3min

The Supreme Court's Decision in Citizens United v. The Federal Election Committee

3min

The Impact of Citizens United on Corporate Freedom

3min

The Impact of Mobile Oil on the First Amendment

4min

10.

The Two Constraints of Television Networks

3min

11.

The First Amendment Protects Speech

2min

12.

The Fairness Doctrine and the Media's Unfairness

5min

In the 1970s, Mobil Oil had invented the advertorial and was aggressively pursuing an entirely new type of marketing, branding the company as a person with a unique personality and opinions that deserved to be heard. When public backlash threatened to undermine their approach, they launched a campaign that would change the course of U.S. history. Transcript

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