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Herb, Ep 1: The Panic

Drilled

CHAPTER

The Two Constraints of Television Networks

In the early 1970s, high on the success of his weekly New York Times advertorials, Schmertz tried to take a video version to the three big networks. ABC and CBS turned to Noun Flat. NBC accepted a couple of the ads but asked for major edits. It was a huge threat to this plan that he and mobile CEO Raleigh Warner had cooked up to try to mitigate the impact of the energy crisis on mobile's reputation and profits.

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