Herb, Ep 1: The Panic
Drilled
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The Importance of Mobile in Public Television
Schmerz wrote a book about his tactics. In it, he implores his fellow PR guys to stop being nice to the press and start shouting their ideas from every corner of the public square that they can access. The point was humanizing mobile, making him seem smart and trustworthy. We'd like to know what you think. Write mobile poll,. 150 East 42nd Street, New York 10017.
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