

Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising
5 snips Jul 4, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 2min
The Speed of Culture: Why It Matters Now and How to Keep Up
01:50 • 2min
The Birth of X Axis
03:48 • 2min
How to Overcome Stumbling Blocks in Entrepreneurship
05:54 • 2min
How to Find and Retain Talent
07:40 • 2min
The Importance of Having a Clear Strategy
09:38 • 2min
Uber Jumped Into Advertising
11:20 • 4min
How to Engage Your Customers in the Backseat
15:47 • 3min
Uber's Branding Challenge
18:54 • 2min
How Uber's COVID Impacts the Consumer Experience
20:54 • 2min
Tesla's Career: A Senior Position at Uber
22:41 • 2min
How to Be a Successful Career Entrepreneur
24:19 • 2min
How to Build Scale With Uber Advertising
26:03 • 3min