Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising
The Speed of Culture Podcast
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Uber Jumped Into Advertising
Uber jumped into advertising just because there was such strong frequent engagement with the consumer. We have an opportunity to engage consumers right at the moment when they make a purchase decision. The key here is that you spend about on average, 20 minutes in the car for about two minutes but two, I'm interrupted. That's just one opportunity; the other chance is Tap and Go.
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