Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising
The Speed of Culture Podcast
00:00
Uber's Branding Challenge
Uber has been around for so long that it is a verb, right? Uber there. And now you are not pivoting, but you're adding on a whole mother layer to the business. So how are you bottling up all these exciting opportunities into a message to the ad world? Yeah. It's really kind of sharing the word, right? Advertise as they know about social networks and other stuff, and they need to learn what Uber actually can bring to the party.
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