Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising
The Speed of Culture Podcast
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The Birth of X Axis
For me, it's really having a vision. Where do you want to be? And then working back with how to get there. The idea of X axis was how can we flip that script on its head by really going after the advertiser audiences directly.? How can you reach someone's industry in finance? No, my net weight is on the web. Right. It was the birth of audience data and programmatic which enabled us to do so.
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