Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising
The Speed of Culture Podcast
00:00
How Uber's COVID Impacts the Consumer Experience
CPG marketers need to understand what the ROI profile is. And we have all of that, right? And we have a global scale. That's also quite attractive for especially the big CBG advertisers. It's not one solution here, one solution there. They have a global team, one size that gives them access to work global footprint which is also kind of compelling. Absolutely. We do a lot in terms of the creative and how can we all change a little bit the creative kind of landscape,. What is now on app itself, what is now on the tablet.
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