2min chapter

The Speed of Culture Podcast cover image

Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising

The Speed of Culture Podcast

CHAPTER

How Uber's COVID Impacts the Consumer Experience

CPG marketers need to understand what the ROI profile is. And we have all of that, right? And we have a global scale. That's also quite attractive for especially the big CBG advertisers. It's not one solution here, one solution there. They have a global team, one size that gives them access to work global footprint which is also kind of compelling. Absolutely. We do a lot in terms of the creative and how can we all change a little bit the creative kind of landscape,. What is now on app itself, what is now on the tablet.

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