The Community Experience

Communicating Community Value with Erica Kuhl and Brian Oblinger of In Before The Lock

Nov 1, 2022

56:14

Episode guests

Erica Kuhl

Brian Oblinger

Highlights

AI Chapters

Episode notes

How to Build a Successful Community

05:30

How Did You Start in Before the Lock?

03:25

The Trailblazer Community

02:48

Introduction

2min

How to Connect the Dots Between Community and Your Business

5min

How Did You Get Into Community?

5min

How Did You Start in Before the Lock?

3min

The Hard Truths of Podcasting

3min

You Know, I've Been in the Community Space for a Long Time, Right?

4min

The Difference Between Love and Money

3min

I Love My Buzzwords or I Can Get the Money for My Company?

3min

Community Still Has to Prove Itself

4min

10.

Money Is a Tool, Not a Strategy

3min

11.

The Trailblazer Community

3min

12.

How to Build a Successful Community

6min

13.

You Have to Start Communicating and Never Stop Communicating

3min

14.

What's Something on Your Bucket List That You Haven't Done Yet?

2min

15.

How Do You Want to Be Remembered?

2min

16.

Do I Speak the Language? And Connect the Dots for Other People Effectively?

5min

17.

The Thanklessness of Community at Sephora

4min

#062 Does the work you put into community actually have an impact on your business? How do you connect the dots between what you do and the bottom line? How do you tell a compelling story that illustrates the value you provide? We tackle all that and more with our special guests, Erica Kuhl and Brian Oblinger of the In Before The Lock podcast. If you’re familiar with Salesforce’s Trailblazers, that’s Erica’s baby. Brian’s background is equally impressive, with leadership roles in community starting in the early '90s. This episode is jam-packed with strategies for community builders and managers at any level. We discuss the value of business acumen and why starting a membership without a budget is ideal. Erica and Brian also share tips for building strong relationships online and caution us against some of the top mistakes big brands make. You’re not going to want to miss this one! Show notes and more at SmartPassiveIncome.com/cx062.

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