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4min chapter
Communicating Community Value with Erica Kuhl and Brian Oblinger of In Before The Lock
The Community Experience
The Thanklessness of Community at Sephora
Erica: Companies are thinking about that piece. Like how do we get our already loyal customers to be even more loyal or whatever the metric is they're looking to do? Brian: The thanklessness of community sometimes is that when she was at Salesforce, colleagues would leave go to a different company. Erica: It's super bittersweet and it's left me thinking like, how do we prevent that? How do we make sure people see it while they're there?"
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