The Thanklessness of Community at Sephora

#062 Does the work you put into community actually have an impact on your business? How do you connect the dots between what you do and the bottom line? How do you tell a compelling story that illustrates the value you provide? We tackle all that and more with our special guests, Erica Kuhl and Brian Oblinger of the In Before The Lock podcast. If you’re familiar with Salesforce’s Trailblazers, that’s Erica’s baby. Brian’s background is equally impressive, with leadership roles in community starting in the early '90s. This episode is jam-packed with strategies for community builders and managers at any level. We discuss the value of business acumen and why starting a membership without a budget is ideal. Erica and Brian also share tips for building strong relationships online and caution us against some of the top mistakes big brands make. You’re not going to want to miss this one! Show notes and more at SmartPassiveIncome.com/cx062.

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