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Communicating Community Value with Erica Kuhl and Brian Oblinger of In Before The Lock

The Community Experience

CHAPTER

Money Is a Tool, Not a Strategy

There's nothing that $100,000 is going to do to build a relationship with those first few people. People want to skip over all that step and like I dream about being back in those days of those one on ones. Bells and whistles are super nice, but that's not going to build a community for you. You have to just be excited about those early days. Money is a tool, not a strategy.

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