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Communicating Community Value with Erica Kuhl and Brian Oblinger of In Before The Lock
The Community Experience
The Trailblazer Community
The word trailblazer has nothing to do with the community behind it. It's not, you know, I have a joke all the time with Holly Firestone that when we were like renaming the community back in the day and there was like, okay, if I'm with trailblazers, that makes sense. But it could be called the poop community. Like because it doesn't matter to the people. What matters is that they have a place to connect all the time and engage. So yeah, call it trailblazeders. That is great, but that does not make the trailblazer community what it is today.
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