Dan Kennedy's Magnetic Marketing Podcast Jay Abraham + Dan Kennedy (Greatest Marketing Interview EVER!)
16 snips
Dec 3, 2021 AI Snips
Chapters
Transcript
Episode notes
Beyond Competition: Consumer Barriers
- Most marketers mistakenly focus only on direct competition but actually compete against consumer apathy and indecision.
- Emotional and esteem risks are critical barriers customers face when making buying decisions.
Fall in Love With Clients
- Fall in love with your client, not your business or product.
- Understand clients deeply and position yourself as a trusted advisor with a compelling alternative.
Commit to Client's Best Interest
- Always advise your clients to buy what they truly need to maximize their outcome.
- Treat buyers as clients under your care, not just customers buying commodities.