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Jay Abraham + Dan Kennedy (Greatest Marketing Interview EVER!)

Dan Kennedy's Magnetic Marketing Podcast

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Leverage - How I Learned It

The average company has 25 to 50 impact points, leverage points, going on internal that they don't even recognize, let alone know how toa measure quantify. Have done about two or 300 of the top experts in the market. None of them came to me for help with their basic methodology. And then i've been in a hundred, 80 ome 460 industries, and i spend my days untangling gordy an dods. So you get an understanding of stuff that is much deeper, and you realize how much more is possible.

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