2min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

Jay Abraham + Dan Kennedy (Greatest Marketing Interview EVER!)

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

Is That Enough?

In many of those examples, at the very kind of greeny tactical level, you've got to risk risk reversal. I have an a, an internal disney document that actually was tucked inside an old disney training manual that i bought at an auction. There's 22 or 23 items, the last one of which is movies. The other items are like, a, reinforcing the morals and values thet parents want their kids to have. And there's like 22 of those. By the way, we we do all this with movies. You know, they confuse their deliverable, as i usually put it with the business therin when in reality, those are two very different things.

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