
Ecomm Breakthrough How to Launch Products That Competitors Can’t Copy with Tomer Rabinovich
Jan 13, 2026
Tomer Rabinovich, a self-taught Amazon business owner and consultant, reveals strategies for launching uncopyable products. He discusses the challenges of margin compression and the importance of creating 'impossible products' that leverage regulation and complexity. Tomer shares a product validation checklist for 2026 and stresses in-house PPC management for optimal results. He also highlights the significance of social-media friendly products and using TikTok for virality, emphasizing that understanding your channel is key to successful e-commerce.
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Launch Difficult Products To Build A Moat
- Launching "impossible" products creates durable moats against competitors.
- Go after high-revenue, high-barrier categories instead of many small niches.
Make Products Social-Media Friendly
- Design products to be social-media friendly, demonstrable, or giftable to accelerate omni-channel growth.
- Make the unexciting products vivid via packaging, experience, or demoability.
Go After Million-Dollar Niches
- Target categories doing at least $1M/month and ideally $3M+/month before entering.
- Focus on capturing a small slice of large niches rather than dominating tiny $50k/month markets.









