External Traffic Beats Keyword Arbitrage

Tomer Rabinovich is a self-taught Amazon business owner, consultant to some of the biggest names in the online sales industry, and one of the most sought-after speakers at Amazon seller events throughout the world. He began his entrepreneurial journey at the age of ten as a professional magician, he studied economics and business in college. He later launched his first product and established a thriving Amazon business based on observation, iteration, and a unique ability to simplify the complex. He now consults 7-8 figure sellers through his Mastermind Coaching groups and his digital programs as well.

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> Here’s a glimpse of what you would learn…. 

• Strategies for succeeding in the competitive Amazon and e-commerce marketplace.
• Current challenges faced by sellers, including increasing competition and margin compression.
• The concept of launching "impossible products" with high barriers to entry.
• The importance of creating social media-friendly products that can go viral.
• The evolving e-commerce landscape, including the role of social commerce and platforms like TikTok.
• Criteria for identifying and validating product opportunities for future success.
• The significance of focusing on high-revenue niches and differentiation.
• The necessity of understanding PPC and managing advertising effectively.
• The importance of building a strong team and company culture for long-term growth.
• The need for continuous product development and expansion into new marketplaces.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Tomer Rabinovich, an Amazon business owner and consultant. They discuss the evolving challenges of selling on Amazon, including increased competition and shrinking margins. Tomer shares strategies for success, such as launching "impossible products" with high barriers to entry and creating social media-friendly items that can go viral. The conversation covers the importance of omnichannel sales, building strong teams and company culture, and focusing on continual product development to drive growth in the rapidly changing e-commerce landscape.

Here are the 3 action items that Josh identified from this episode:

1. Go Beyond Amazon – Build omnichannel demand through platforms like TikTok, Meta, and Shopify to reduce reliance on Amazon’s ecosystem and boost brand resilience.
2. Launch “Impossible Products” – Focus on products with high barriers to entry (e.g., regulatory, complex, patented) to create defensible niches and command premium margins.
3. Design for Virality – Develop products and packaging that naturally perform well on social media, encouraging user-generated content and organic buzz to drive traffic back to Amazon.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: Josh@eCommBreakthrough.com
• Amazon
• Shopify
• TikTok
• ChatGPT
• Vine (Amazon Vine Program)"
• Meta Ads
• Nomads
• Join Top Dog
• The Amazon Wave
• Unreasonable Hospitality
• What to Say When You Talk to Yourself
• Buy Back Your Time
• Leadership Secrets from Nick Saban

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Tomer Rabinovich 00:00:00  And one of the biggest barriers to entry, I will say, is creating a social media friendly product. And if you can do that and you can make your product, I call it like almost organically going viral, is a game changer these days, and that will get you to omnichannel very quick. And we can talk more about that if you like.

Intro 00:00:25  Welcome to the Ecomm Breakthrough podcast. Are you ready to unlock the full potential and growth in your business? You've already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level.

Josh Hadley 00:00:39  Do you want to know what's working right now to take your Amazon business to the next level? Or do you want to know all the mistakes to avoid in the ecommerce space? Today's guest has been around the block of time or two, and he is sharing all of his secrets with us today. Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley. I scaled my own brand from 0 to 8 figures in sales, and now my mission is to take it to nine figures on my journey to.

Josh Hadley 00:01:03  Nine figures. I bring you unfiltered conversations with the smartest minds in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The Myth, and Matt Clark from ASM. Today, I am excited to introduce you to Tomer Rabinovich. He is a self-taught Amazon business owner consultant to some of the biggest names in the online sales industry, and one of the most sought after speakers at Amazon seller events throughout the world. He began h...