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The CPG Guys speak with Eric Martell, co-founder of Pear Commerce, the retail ecommerce platform that connects CPGs to retailers, converting shoppable media into actionable insights that fuel performance marketing. Pear partners with 4 of the top 6 grocery retailers in the U.S. to provide DTC-like full-funnel targeting capabilities with conversion metrics.
Follow Eric Martell on LinkedIn at: https://www.linkedin.com/in/eric-martell/
Follow Pear Commerce on LinkedIn at: https://www.linkedin.com/company/pear-commerce/
Follow Pear Commerce online at: https://pearcommerce.com/
Eric answers these questions:
1) Remind us about Pear Commerce and what kinds of problems you’re solving.
2) What’s the big announcement?
3) Wow, sounds like a pretty big change… what purpose does this serve?
4) How do I measure performance with these new ad types?
5) How does this tie back to my actual website? If I’m not sending people to a brand’s website, what am I giving up?
6) How would someone get started?
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RetailWit Website: http://retailwit.com
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