AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
5min chapter
Reducing Friction in Ad Networks Performance Marketing with Pear Commerce's Eric Martell
The CPG Guys
How Facebook Is Bringing the Attributes Performance Market to Brands
Facebook is now able to use its entire library of first party data to select which product, average retailer, and optimize your ads on the fly using its own world-class artificial intelligence. So we are in unit making these ads more effective using again a confirmed purchase from the retailers with somebody actually that had a product. The ability to use shopping behavior as one of the ways in which you can profile a marketing audience is super powerful for brands. We just closed out our series seeded investments. It brings the total amount of investments in the company up to $7.8 million.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode