6min chapter

The CPG Guys cover image

Reducing Friction in Ad Networks Performance Marketing with Pear Commerce's Eric Martell

The CPG Guys

CHAPTER

How Federal Risk Optimized Their Ads to Increase Revenue

Eric Rambo: Using our optimization on their ads, their relative improvement of retirement. One out of every two clicks goes through to retailer who is not, you know, Walmart or Amazon. Over 50 percent are going to non-top five retailers in the U.S., which came as a surprise even to me when we started this company. But with our products, you're getting the long tail for free. You can offer performance on those that sit really nobody else is.

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