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4min chapter
Reducing Friction in Ad Networks Performance Marketing with Pear Commerce's Eric Martell
The CPG Guys
The Importance of First-Party Data for Brands
There's no place in that equation that the landing page is one way or the other. We've seen competitors who can provide back aggregate sales stats, let you send X visits to a retailer if you've got Y purchases on it. What makes us unique is that we can then put those people back in audiences. A brand can understand if those load of all the activation actually happens as a conversion.
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