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2min chapter
Reducing Friction in Ad Networks Performance Marketing with Pear Commerce's Eric Martell
The CPG Guys
How to Measure the Effectiveness of the Advertising Experience
We think that this is going to be the new way, the CPG companies advertise online whether or not in cash, spending a money already within context of what you tell me the other way. If you select one of the 30 retailers that we have a data sharing partnership where we confirm that a purchase actually took place, after clicking on an ad right in the Facebook platform or right off the TikTok,. What is actually going to end up happening is when a purchase happens, we will think that data back to both our own dashboards so that you can see, yes, this ad is in fact driving traffic."
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