From Gut Instinct to Data Insights: How Modern Dealerships Are Transforming Car Shopping | Aharon Horwitz & Brad Title

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Nov 28, 2024

Aharon Horwitz, Founder & CEO of Fullpath, and Brad Title, Founder & CEO of Gubagoo, dive into how modern dealerships are revolutionizing the car shopping experience through data and AI. They discuss the ongoing transformation in dealership technology since early 2024, emphasizing the importance of consumer data and seamless integration for personalized marketing. The duo predicts significant advancements by 2025, highlighting collaborative efforts to overcome challenges in data management and enhance customer engagement, ultimately driving sales.

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INSIGHT

Data Architecture and AI

Dealers now understand their data architecture is crucial for KPIs.
AI is becoming mainstream, shifting from a novelty to an integrated tool.

INSIGHT

FullPath and Gubagoo Partnership

FullPath and Gubagoo partner to integrate CDP, data instrumentation, and marketing automation.
This collaboration aims to enhance the Reynolds platform, known as Curator.

INSIGHT

Unified Data for Dealers

The partnership combines CDP, CRM, and DMS data for a unified view.
This integration connects consumer experience with user engagement.

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