Car Dealership Guy Podcast

#140 From Gut Instinct to Data Insights: How Modern Dealerships Are Transforming Car Shopping | Aharon Horwitz & Brad Title

Nov 28, 2024

Aharon Horwitz, Founder & CEO of Fullpath, and Brad Title, Founder & CEO of Gubagoo, dive into how modern dealerships are revolutionizing the car shopping experience through data and AI. They discuss the ongoing transformation in dealership technology since early 2024, emphasizing the importance of consumer data and seamless integration for personalized marketing. The duo predicts significant advancements by 2025, highlighting collaborative efforts to overcome challenges in data management and enhance customer engagement, ultimately driving sales.

37:18

Episode guests

Brad Title

Aharon Horwitz

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Dealers are prioritizing data integration to uncover sales opportunities and enhance operational performance through strategic purchasing decisions.

The mainstream adoption of AI in dealerships is reshaping operations, focusing on personalized customer interactions through unified data platforms.

Deep dives

Importance of Data Architecture in Dealerships

Dealers increasingly recognize the critical role of data architecture in enhancing their business operations and performance indicators, such as sales and repair orders. The necessity for consolidating siloed data into a manageable system has become a priority, enabling dealers to identify and act upon sales opportunities. The concept of 'data ups' emphasizes leveraging non-traditional leads derived from existing data rather than solely relying on typical showroom traffic. This shift in perspective has led to more strategic purchasing decisions by dealerships focused on technology that promotes data integration.

Intro

6min

Transforming Automotive Data Utilization

10min

Transforming Car Shopping Through Data Integration and Collaboration

2min

Driving Sales with Data

8min

Revolutionizing Automotive Dealerships with Data Integration

12min

Welcome to the Car Dealership Guy Podcast! In this episode, I’m joined by Aharon Horwitz, Founder & CEO of Fullpath, and Brad Title, Founder & CEO of Gubagoo. We discuss how dealers are transforming car shopping experiences with data, AI’s mainstream adoption in dealerships, 2025 predictions for data integration in automotive, and much more.

This episode of the Car Dealership Guy Podcast is brought to you by:

OPENLANE - The world’s best online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more at https://www.openlane.com/

Ikon Technologies – Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership’s success by visiting https://hubs.la/Q02WVYbV0

Fullpath - Discover Automotive's Leading Customer Data and Experience Platform. Learn more @ https://fullpath.com/

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Topics:

(00:00:00) - Intro

(00:01:56) - How has AI and dealership technology changed since January 2024?

(00:09:57) - How does Curator impact the consumer and dealer experience?

(00:16:28) - What data challenges is Fullpath working on solving?

(00:25:39) - What feedback has there been on implementing new technologies?

(00:28:56) - What was it like putting your partnership together?

(00:33:29) - 2025 predictions

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