Car Dealership Guy Podcast
From Gut Instinct to Data Insights: How Modern Dealerships Are Transforming Car Shopping | Aharon Horwitz & Brad Title
Nov 28, 2024
Aharon Horwitz, Founder & CEO of Fullpath, and Brad Title, Founder & CEO of Gubagoo, dive into how modern dealerships are revolutionizing the car shopping experience through data and AI. They discuss the ongoing transformation in dealership technology since early 2024, emphasizing the importance of consumer data and seamless integration for personalized marketing. The duo predicts significant advancements by 2025, highlighting collaborative efforts to overcome challenges in data management and enhance customer engagement, ultimately driving sales.
37:18
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Quick takeaways
- Dealers are prioritizing data integration to uncover sales opportunities and enhance operational performance through strategic purchasing decisions.
- The mainstream adoption of AI in dealerships is reshaping operations, focusing on personalized customer interactions through unified data platforms.
Deep dives
Importance of Data Architecture in Dealerships
Dealers increasingly recognize the critical role of data architecture in enhancing their business operations and performance indicators, such as sales and repair orders. The necessity for consolidating siloed data into a manageable system has become a priority, enabling dealers to identify and act upon sales opportunities. The concept of 'data ups' emphasizes leveraging non-traditional leads derived from existing data rather than solely relying on typical showroom traffic. This shift in perspective has led to more strategic purchasing decisions by dealerships focused on technology that promotes data integration.
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