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10min chapter
From Gut Instinct to Data Insights: How Modern Dealerships Are Transforming Car Shopping | Aharon Horwitz & Brad Title
Car Dealership Guy Podcast
Transforming Automotive Data Utilization
This chapter explores the critical role of consumer data in the automotive industry through a cohesive Customer Data Platform (CDP). It highlights how integrating various data sources enhances dealership operations and customer experiences, leading to personalized interactions and improved marketing strategies.
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