Aharon Horwitz, Founder & CEO of Fullpath, and Brad Title, Founder & CEO of Gubagoo, dive into how modern dealerships are revolutionizing the car shopping experience through data and AI. They discuss the ongoing transformation in dealership technology since early 2024, emphasizing the importance of consumer data and seamless integration for personalized marketing. The duo predicts significant advancements by 2025, highlighting collaborative efforts to overcome challenges in data management and enhance customer engagement, ultimately driving sales.
