8min chapter

Car Dealership Guy Podcast cover image

From Gut Instinct to Data Insights: How Modern Dealerships Are Transforming Car Shopping | Aharon Horwitz & Brad Title

Car Dealership Guy Podcast

CHAPTER

Driving Sales with Data

This chapter examines how comprehensive data utilization transforms the automotive sales industry, boosting dealership performance through enhanced customer engagement. It focuses on the critical role of data enrichment, AI integration, and customizable marketing strategies in creating a personalized consumer experience and gaining a competitive edge.

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